Ancillary Task- Billboard Focus Group

On my billboard I am going to approach my focus group in order to help me decide what the text should be on my billboard before I even develop/design the billboard. When looking at my research I found that there was often hardly any words which were made bold against the background the three options I have come up with are shown below.

-Grab Yourself A E-Edition Today!
-The Our Thanet's Iphone App
- Keep Up To Date With The App Now!

Focus Group Feed Back:

Looking At the results from the focus group it was made apparent that 6 out of 11 of my focus group felt that option 3 was the best option out of those three however several comments were made about improving this with a retorical question like the Sky advert which quotes "Our Broadband Is Totally Unlimited Is Yours?"


Therefore I will have to look into this and try and come up with an option with a retorical question to present to my focus group to finally decide with the text on the billboard

*Edited

Options:

-Keep Up To Date With The App Now!
- Have You Checked Out Our App?

Therefore I will go with the second option of "Have you checked out our app?"